The FEED Mobile Kroger App is an official mobile application developed by The Kroger Co. for its employees, also known as Kroger associates.
This app allows associates to stay connected with workplace information, schedules, company updates, and internal resources directly from their smartphones.
Unlike the regular Kroger shopping app used by customers, FEED Mobile is strictly designed for internal employee use.
In this detailed guide, you’ll learn what the FEED Mobile Kroger App is, how it works, how to log in, its main features, benefits, and solutions to common issues.
What Is the FEED Mobile Kroger App?
The FEED Mobile App is the mobile version of Kroger’s internal FEED (Frontline Employee Engagement & Development) platform. It provides associates with quick and secure access to important work-related tools and information anytime, anywhere.
The app is commonly used by employees working at:
- Kroger grocery stores
- Ralphs
- Fry’s
- Smith’s
- King Soopers
- Harris Teeter
- Other Kroger-owned brands
FEED Mobile helps associates stay informed and organized without needing to log in on a desktop computer.
Who Can Use the FEED Mobile App?
The FEED Mobile Kroger App is only for Kroger employees. To use it, you must:
- Be a current Kroger associate
- Have an active Enterprise User ID (EUID)
- Have a valid Kroger password
Customers and shoppers cannot access this app. If you are a customer looking to shop, clip coupons, or check fuel points, you should use the regular Kroger shopping app, not FEED Mobile.
How to Download the FEED Mobile Kroger App
The FEED Mobile App is available for both Android and iOS devices.

Download Steps:
- Open the Google Play Store (Android) or Apple App Store (iPhone).
- Search for “FEED Mobile”.
- Look for the app published by The Kroger Co.
- Install the app on your device.
Once installed, you can sign in using your employee credentials.
FEED Mobile Kroger App Login Process
Logging into the FEED Mobile App is simple if you have the correct credentials.
Steps to Log In:
- Open the FEED Mobile App.
- Enter your EUID (Enterprise User ID).
- Enter your Kroger password.
- Complete any required security verification.
- Tap Sign In to access your dashboard.
If your credentials are correct, you will be logged in and redirected to the app’s home screen.
Key Features of the FEED Mobile Kroger App
The FEED Mobile App offers several helpful features designed specifically for Kroger associates.
1. Work Schedule Access
Associates can view their upcoming shifts, work hours, and schedule changes directly from the app. This helps employees plan their time without needing to check notice boards or desktop systems.
2. Company News and Announcements
The app provides official Kroger news, updates, and internal announcements. This ensures employees stay informed about company policies, changes, and events.
3. Quick Links to Employee Tools
FEED Mobile offers access to important Kroger tools, including:
- MyInfo
- ExpressHR
- Payroll and benefits resources
- Training and development links
These quick links save time and reduce the need for multiple logins.
4. Associate Resources
Employees can find workplace resources, safety information, and support materials within the app. This is especially helpful for new associates.
5. Feedback and Engagement
The app allows associates to share feedback, participate in engagement activities, and stay connected with the Kroger workplace culture.
Benefits of Using the FEED Mobile App
The FEED Mobile Kroger App offers several advantages for employees.
- Convenience: Access work information anytime from your phone
- Time-saving: No need to visit a desktop portal frequently
- Better communication: Stay updated with company news
- Improved organization: Easily track schedules and resources
- Employee engagement: Stay connected with Kroger initiatives
Overall, the app improves communication and makes daily work management easier for associates.
FEED Mobile App vs Kroger Shopping App
Many people confuse FEED Mobile with the Kroger shopping app, but they serve very different purposes.
| Feature | FEED Mobile App | Kroger Shopping App |
|---|---|---|
| Designed for | Employees | Customers |
| Work schedules | Yes | No |
| Company news | Yes | No |
| Coupons & deals | No | Yes |
| Online grocery orders | No | Yes |
| Fuel points | No | Yes |
If you are an employee, FEED Mobile is the correct app. If you are a shopper, use the standard Kroger app.
Common FEED Mobile Kroger App Issues & Fixes
Like any mobile app, FEED Mobile users may occasionally face issues.
App Not Working
- Check your internet connection
- Restart the app
- Update the app to the latest version
Login Problems
- Make sure your EUID and password are correct
- Reset your password if needed
- Contact Kroger IT or HR support
App Crashing or Freezing
- Clear the app cache (Android)
- Reinstall the app
- Restart your device
Most issues can be resolved with basic troubleshooting steps.
Security and Privacy
The FEED Mobile App uses secure login and authentication methods to protect employee data. Associates should:
- Never share their login credentials
- Log out when using shared devices
- Keep their app updated for security patches
Kroger takes employee data protection seriously, and access is restricted to authorized users only.
Frequently Asked Questions (FAQs)
Is FEED Mobile free to use?
Yes, the app is completely free for Kroger associates.
Can customers use FEED Mobile?
No, the app is only for Kroger employees.
Do I need a Kroger Plus Card to use FEED Mobile?
No, FEED Mobile requires employee credentials, not a Kroger Plus Card.
Can I access FEED Mobile on a computer?
Yes, the FEED platform is also available via Kroger’s internal desktop portals.
Final Thoughts
The FEED Mobile Kroger App is a valuable tool for Kroger associates who want easy access to schedules, company updates, and employee resources. It simplifies daily work management and improves communication between employees and the company.
If you are a Kroger employee, using the FEED Mobile App can help you stay informed, organized, and connected—right from your smartphone.